Labrea Branding, Brochure,
and Business Cards

Project Goals:

This design exercise was an exploration on developing the Labrea Curiosities & Trinkets brand for use in a shop brochure and business cards.

With this branding exercise, my goals were to determine:

• Colour palette - a mix of moody grey-purples, pastels, and emulating gold foil

• Typeface selection - an elegant serif with variable thick-thin, paired with an aged sans-serif with subtle eroded edges

• Graphic elements - custom sabertooth skull vector, squares with rounded corners, crisp thin-stroke rectangles